Where One Sip Meets One Bite: Evolving Traditional Japanese Matcha and Asian Street Food for How the World Lives Today

Orbitel and O's Bubble presenting modern beverage rituals at SIAL Paris 2026

At a time when global consumers increasingly demand authentic culinary craft but have less patience for complex preparations, the real frontier of food innovation is eliminating friction.

This October at SIAL Paris 2026, Orbitel International Group arrives at Paris Nord Villepinte (Hall 4, Stand K175) to showcase how traditional flavor experiences can seamlessly integrate into modern, fast-paced lifestyles. Centered around SIAL’s defining theme, "Connecting sectors and shaping the future of food," Orbitel is introducing a functional answer to modern daily rituals — bringing together its two core brands, One Sip (O’s Bubble) and One Bite (O’scallion), under the guiding philosophy of Our Best Times.

The Paris debut follows a landmark achievement for Orbitel, having recently been awarded two Gold Stevie® Awards and one Bronze Stevie® Award at the 2026 International Business Awards® in recognition of its product innovation, global boba ecosystem development, and content-to-commerce commercial leadership.

“Food and beverage are no longer just products on a shelf — they have become platforms for modern lifestyle, personal wellness, and cultural connection,” said Fanny Chen, CEO of Orbitel International Group. “True innovation shouldn't complicate daily life; it should set quality free. In Paris, we are liberating centuries-old traditions like Japanese matcha from cumbersome tools and rigid ceremonies, transforming them into intuitive rituals that travel wherever life happens.”

One Sip: Reimagining the Matcha Ritual

Recognized worldwide for transforming bubble tea from café novelty into scalable global retail formats (BOBA 1.0 to 3.0), O's Bubble is expanding its beverage architecture beyond indulgence into daily wellness. Debuting at SIAL Paris, the Pure Japanese Matcha Series pairs single-origin, water-cooled milled tea from Kagoshima with an intuitive Mini Shaker. Engineered to dissolve instantly in cold or hot water in just 10 seconds, the format eliminates traditional bamboo whisks, clumping, and multi-step cleanups, bringing an authentic café-grade green tea ritual into an effortless, on-the-go lifestyle format.

One Bite: Street-Market Authenticity Without the Boil

Complementing the beverage experience, O’scallion continues to evolve Asian savory comfort through its Artisanal Yakisoba Kits. Utilizing pre-cooked ambient wheat noodles that preserve bouncy, restaurant-quality al dente texture, the kits deliver rich night-market wok aroma and 10g of plant-based protein in under a minute — skipping the traditional waiting time and mess of rolling boils entirely.

“Our role at Orbitel has always been to help cultural ideas travel at scale,” added Chen. “Whether by pairing rich Asian street savoriness with a refreshing cold-shake matcha, or developing turnkey supply solutions for our global distribution partners, we innovate with respect for heritage and an uncompromising focus on everyday convenience.”

Experience Orbitel at SIAL Paris 2026

Distributors, retail buyers, and industry partners visiting SIAL Paris are invited to experience the future of everyday food rituals firsthand at Hall 4, Stand K175. Attendees will have the opportunity to participate in live tastings, pick up exclusive Matcha with Mini Shaker trial kits, and discuss customized retail programs with Orbitel’s executive leadership. A limited allocation of complimentary SIAL Paris guest badges has been reserved for qualified partners who pre-schedule an on-site meeting.

About Orbitel International Group

Orbitel International Group is a global food innovation company committed to bringing authentic Asian lifestyle products to the world. Its flagship brand O’s Bubble has redefined bubble tea — from frozen (BOBA 1.0) to microwaveable (BOBA 2.0) to its latest ready-to-eat Mochi Boba (BOBA 3.0). Operating in 30+ countries, Orbitel is trusted by retailers, distributors, and foodservice leaders for its supply chain excellence, product innovation, and strategic partnerships — all built on the belief that food and drink should always deliver Our Best Times.

 

Media Contact
Ms. Nina Jen
Global Marketing, Orbitel International Group
nina@orbitel.com.tw